Build a sales page that handles every objection in the order they actually come up
Most sales pages answer objections nobody has yet and skip the one everyone has.
- Use it for
- Anyone writing a sales/landing page for a product or service with a real price tag.
Sales pages often list benefits and handle objections in whatever order felt natural to write, which doesn't match the order a real skeptical reader actually forms them. Addressing a price objection before establishing any value is wasted; establishing value without ever addressing the objection a reader is clearly forming by paragraph four loses them right there. The fix is sequencing the page around the actual order objections arise in a skeptical reader's head, not the order that's easiest to write.
This prompt maps real objections first, in sequence, then builds the page structure around answering them at the right moment.
When not to use this
For an impulse-buy, low-consideration purchase, this level of objection- sequencing is overkill — a clear headline and a buy button is enough. This is for anything with real consideration time and a price a buyer has to justify to themselves.
Did this work?
Someone with a real objection to buying would find it addressed at roughly the point they'd raise it while reading, not answered too early (before they care) or too late (after they've already left).
Tested on claude-opus-5. Evidence status is draft; it moves to battle-tested only on recorded runs, never by hand.