Plan a product launch that doesn't rely on one big announcement
One post on launch day is a lottery ticket. A sequence is a campaign.
- Outcome
- A launch sequence with a core message, a teaser, the main announcement, and a follow-up plan — not a single post and hope.
- Time
- 1–2 hours to plan the full sequence
This workflow is part of PromptKit Pro
A handful of prompts and workflows stay free for everyone — Pro unlocks the full library, including this one, plus the guided runner.
A launch that lives or dies on one post's performance is a bet on algorithm timing and who happens to be scrolling that exact hour. A real launch is a short sequence: something before to build anticipation, the actual announcement, and something after to catch the people who missed the first wave or needed to see it twice before acting. Most launches skip the before and after and wonder why the one post didn't land.
This playbook builds all three, plus the core message they all need to share.
When not to use this
For a minor update that doesn't warrant a campaign — a small bug-fix release, a tiny feature — a single clear post is the right amount of effort. This is for something that's actually worth a real launch.
Did this work?
You have a specific sequence of posts/messages over more than one day, each with a distinct purpose — not one big post you're hoping performs.
Tested on claude-opus-5. Evidence status is draft; it moves to battle-tested only on recorded runs, never by hand.