Run a competitive analysis from scratch
A list of competitors' feature checklists tells you what they built, not what's actually working for them or where the real opening is.
- Outcome
- A competitive analysis that goes past feature comparison to understand what's actually working for each competitor and why, converging on a specific, defensible read on where the real opportunity is.
- Time
- 3-6 hours across sessions, depending on how many competitors
This workflow is part of PromptKit Pro
A handful of prompts and workflows stay free for everyone — Pro unlocks the full library, including this one, plus the guided runner.
Competitive analysis often produces a feature comparison table — checkmarks across a grid of competitors and capabilities — which documents what exists without explaining why it exists or whether it's actually working for the competitor. This playbook goes past feature listing: understand what's actually driving each serious competitor's traction, look for the gap between what they've built and what they're still not addressing well, and converge on where the real opportunity is.
When not to use this
If you just need a quick reference of who has which features for an internal conversation, a simple comparison table is sufficient — this full analysis is for when strategic direction actually depends on the answer.
Did this work?
You have a specific, defensible read on where the real opportunity is relative to competitors, not just a comparison table of who has which features.
Tested on claude-opus-5. Evidence status is draft; it moves to battle-tested only on recorded runs, never by hand.