Write a brief follow-up when a prospect goes quiet
A follow-up that restates the original pitch reminds them why they didn't respond the first time.
- Use it for
- Anyone following up on a pitch or outreach that went unanswered.
A prospect who didn't respond to the original pitch is unlikely to respond to a follow-up that just restates it — if the first version didn't land, repeating it more politely usually doesn't change that. A follow-up that actually works tends to add something new: a small piece of free value, a different angle, or a lower-friction ask, not a nudge to reconsider the same pitch.
When not to use this
If there's a genuine, time-sensitive update since the original pitch (a new feature, a changed offer), lead with that directly rather than this general follow-up framing.
Did this work?
The follow-up adds something genuinely new — a piece of value or a different angle — rather than restating the original pitch in different words.
Tested on claude-opus-5. Evidence status is draft; it moves to battle-tested only on recorded runs, never by hand.