Write website copy that doesn't sound like every other startup's
Vague empowerment language describes nothing. Say the actual thing.
- Use it for
- Founders and marketers writing landing page or homepage copy.
Startup copy converges on the same vocabulary — empower, unlock, seamless, streamline, elevate — because it's the safe, inoffensive default, and safe copy is invisible copy. It reads as professional and says nothing specific, which means a visitor learns nothing about whether the product is actually for them. The fix isn't better adjectives, it's replacing vague verbs with the actual, specific thing the product does.
This prompt forces the vague-language pass explicitly: find it, then replace it with something concrete.
When not to use this
If your copy is already specific and concrete and just needs polish, this level of intervention isn't necessary — a lighter editing pass will do. This is for copy that reads smoothly but, if you're honest, doesn't actually tell anyone what the product does.
Did this work?
A stranger reading just the headline would know specifically what the product does and for whom — not a mission statement that could apply to dozens of other companies.
Tested on claude-opus-5. Evidence status is draft; it moves to battle-tested only on recorded runs, never by hand.